Virgo de Novo True Tone Blue Toning Shampoo Neutralizes & Removes Brassy Orange Tones in Lightened Brunettes while Moisturizing

Delivers Cool Tones, Brighten Blondes and Knocks out Orange Tones. Works instantly for immediate toning. Tone at home to maintain that just left the salon color tone. Helps to minimize the new re-growth demarcation line that occurs between salon appointments. Toning lasts approximately 3-5 shampoo cycles. If styling products are in hair, it is recommended to shampoo before using True Tone shampoos to remove styling products. This allows the pigment/toning to provide maximum toning. On white/platinum hair, will create blue tones. On yellow hair, will create green tones. Free of sulfates, sodium chloride, and parabens.